smpl.video – Asset Guide

A simple visual checklist for launching your content across all platforms.

smpl.video – Asset Guide

A simple visual checklist for launching your content across all platforms.

1. Poster (Cover Image)

  • Size: 1920 × 2560 px

  • Format: JPG or PNG

  • Use: Main vertical artwork used across web, mobile, and TV

  • Note: This is required for every title
    Ideal for showcasing key art or movie posters.

2. Widescreen Image

  • Size: 1920 × 1080 px

  • Format: JPG or PNG

  • Use: Used in carousels, mobile views, and feature sliders

  • Note: Also required
    Should feel cinematic, like a movie still or banner.

  • Size: 200 × 80 px

  • Format: SVG or PNG with transparent background

  • Use: Shown in header/navigation of your branded OTT platform
    Keep it clean and minimal.

4. Favicon

  • Size: 32 × 32 px

  • Format: SVG or PNG

  • Use: Shown in the browser tab of your platform
    Small but important for branding.

5. Hero Image (Onboarding)

  • Size: 1350 × 680 px

  • Format: JPG or PNG

  • Use: Appears on the welcome/onboarding screen

  • Note: Leave the left third empty (used for text and buttons)
    Great spot for a mood-setting scene.

6. Header Image (Slider)

  • Preferred Size: 2880 × 1080 px (24:9)

  • Alternate Size: 1920 × 1080 px (16:9)

  • Use: Featured banner on homepage

  • Note: No text or logos on the left third
    A bold, eye-catching first impression.

7. Square Icon (Optional)

  • Size: 981 × 981 px

  • Format: PNG with transparent corners

  • Use: Optional round/featured display variant
    Best for recognizable brand or channel images.

8. Single Widget Images (Optional)

  • Web: 985 × 323 px or 1970 × 646 px

  • Mobile: 442 × 200 px

  • Use: Custom promo blocks linking to content or pages
    Use for campaigns or featured sections.

9. iOS App (iPhone and iPad)

  • App Icon: 1024 × 1024 px (PNG)

  • Screenshots: At least 3 per device (JPG or PNG)

  • App Preview Video (optional): Up to 30 seconds

  • Descriptions:
    – Short: 80 characters
    – Full: Up to 4000 characters
    Clean, polished assets help you stand out in the App Store.

10. Android App (Phone and Tablet)

  • App Icon: 512 × 512 px (PNG)

  • Feature Graphic (optional): 1024 × 500 px

  • Screenshots: 2–8 per device, at least 1080 px wide

  • Promo Video (optional): YouTube link

  • Descriptions:
    – Short: 80 characters
    – Full: Up to 4000 characters
    Matching Google Play store quality ensures visibility.

11. Android TV and Fire TV

  • Splash Screen (static): 1920 × 1080 px (JPG or PNG, no transparency)

  • App Icon: 512 × 512 px (PNG)

  • Screenshots: Recommended: 1280 × 720 px

  • Promo Video (optional): YouTube or MP4, up to 30 seconds

  • Animated Splash (optional): Lottie JSON file
    Make your app feel polished right from launch.

12. Samsung Tizen and LG TV

  • Splash Image: Use appropriate DPI scale via config

  • Optional Video Splash: MP4 (SD to 4K), under 2 MB

  • App Icon: 512 × 512 px (PNG)

  • Screenshots: 1920 × 1080 px recommended

  • Promo Video (optional): 720 × 1080 px MP4
    Tailor your TV presence with simple visual elegance.

13. Animated Splash (Optional)

  • Format: JSON (Lottie)

  • Use: Lightweight animated startup screen

  • Platforms: Supported on Fire TV and mobile
    Adds delight to the app experience.

14. Promo / Teaser Video (Optional)

  • Length: Up to 30 seconds

  • Format: MP4 or YouTube

  • Use: Used for marketing and App Store/Play Store listings
    Keep it short, visual, and exciting.

Pro Tips

  • Keep image file sizes under 5 MB

  • Avoid placing text or logos in the left third of sliders or hero images

  • Use clear, consistent filenames (e.g. poster_myfilm.jpg, splash_firetv.png)

  • Lottie files should be clean, looping animations under 1 MB if possible

1. Poster (Cover Image)

  • Size: 1920 × 2560 px

  • Format: JPG or PNG

  • Use: Main vertical artwork used across web, mobile, and TV

  • Note: This is required for every title
    Ideal for showcasing key art or movie posters.

2. Widescreen Image

  • Size: 1920 × 1080 px

  • Format: JPG or PNG

  • Use: Used in carousels, mobile views, and feature sliders

  • Note: Also required
    Should feel cinematic, like a movie still or banner.

  • Size: 200 × 80 px

  • Format: SVG or PNG with transparent background

  • Use: Shown in header/navigation of your branded OTT platform
    Keep it clean and minimal.

4. Favicon

  • Size: 32 × 32 px

  • Format: SVG or PNG

  • Use: Shown in the browser tab of your platform
    Small but important for branding.

5. Hero Image (Onboarding)

  • Size: 1350 × 680 px

  • Format: JPG or PNG

  • Use: Appears on the welcome/onboarding screen

  • Note: Leave the left third empty (used for text and buttons)
    Great spot for a mood-setting scene.

6. Header Image (Slider)

  • Preferred Size: 2880 × 1080 px (24:9)

  • Alternate Size: 1920 × 1080 px (16:9)

  • Use: Featured banner on homepage

  • Note: No text or logos on the left third
    A bold, eye-catching first impression.

7. Square Icon (Optional)

  • Size: 981 × 981 px

  • Format: PNG with transparent corners

  • Use: Optional round/featured display variant
    Best for recognizable brand or channel images.

8. Single Widget Images (Optional)

  • Web: 985 × 323 px or 1970 × 646 px

  • Mobile: 442 × 200 px

  • Use: Custom promo blocks linking to content or pages
    Use for campaigns or featured sections.

9. iOS App (iPhone and iPad)

  • App Icon: 1024 × 1024 px (PNG)

  • Screenshots: At least 3 per device (JPG or PNG)

  • App Preview Video (optional): Up to 30 seconds

  • Descriptions:
    – Short: 80 characters
    – Full: Up to 4000 characters
    Clean, polished assets help you stand out in the App Store.

10. Android App (Phone and Tablet)

  • App Icon: 512 × 512 px (PNG)

  • Feature Graphic (optional): 1024 × 500 px

  • Screenshots: 2–8 per device, at least 1080 px wide

  • Promo Video (optional): YouTube link

  • Descriptions:
    – Short: 80 characters
    – Full: Up to 4000 characters
    Matching Google Play store quality ensures visibility.

11. Android TV and Fire TV

  • Splash Screen (static): 1920 × 1080 px (JPG or PNG, no transparency)

  • App Icon: 512 × 512 px (PNG)

  • Screenshots: Recommended: 1280 × 720 px

  • Promo Video (optional): YouTube or MP4, up to 30 seconds

  • Animated Splash (optional): Lottie JSON file
    Make your app feel polished right from launch.

12. Samsung Tizen and LG TV

  • Splash Image: Use appropriate DPI scale via config

  • Optional Video Splash: MP4 (SD to 4K), under 2 MB

  • App Icon: 512 × 512 px (PNG)

  • Screenshots: 1920 × 1080 px recommended

  • Promo Video (optional): 720 × 1080 px MP4
    Tailor your TV presence with simple visual elegance.

13. Animated Splash (Optional)

  • Format: JSON (Lottie)

  • Use: Lightweight animated startup screen

  • Platforms: Supported on Fire TV and mobile
    Adds delight to the app experience.

14. Promo / Teaser Video (Optional)

  • Length: Up to 30 seconds

  • Format: MP4 or YouTube

  • Use: Used for marketing and App Store/Play Store listings
    Keep it short, visual, and exciting.

Pro Tips

  • Keep image file sizes under 5 MB

  • Avoid placing text or logos in the left third of sliders or hero images

  • Use clear, consistent filenames (e.g. poster_myfilm.jpg, splash_firetv.png)

  • Lottie files should be clean, looping animations under 1 MB if possible

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Experience SMPL VIDEO

Discover how our all-in-one OTT platform can help you launch, manage, and monetize your streaming service with ease. Get a personalized demo and explore the possibilities.

Background Line
Background Image

Experience SMPL VIDEO

Discover how our all-in-one OTT platform can help you launch, manage, and monetize your streaming service with ease. Get a personalized demo and explore the possibilities.

Background Line
Background Image

Experience SMPL VIDEO

Discover how our all-in-one OTT platform can help you launch, manage, and monetize your streaming service with ease. Get a personalized demo and explore the possibilities.