smpl.video – Asset Guide

A simple visual checklist for launching your content across all platforms.

smpl.video – Asset Guide

A simple visual checklist for launching your content across all platforms.

1. Poster (Cover Image)

  • Size: 1920 × 2560 px

  • Format: JPG or PNG

  • Use: Main vertical artwork used across web, mobile, and TV

  • Note: This is required for every title
    Ideal for showcasing key art or movie posters.

2. Widescreen Image

  • Size: 1920 × 1080 px

  • Format: JPG or PNG

  • Use: Used in carousels, mobile views, and feature sliders

  • Note: Also required
    Should feel cinematic, like a movie still or banner.

  • Size: 200 × 80 px

  • Format: SVG or PNG with transparent background

  • Use: Shown in header/navigation of your branded OTT platform
    Keep it clean and minimal.

4. Favicon

  • Size: 32 × 32 px

  • Format: SVG or PNG

  • Use: Shown in the browser tab of your platform
    Small but important for branding.

5. Hero Image (Onboarding)

  • Size: 1350 × 680 px

  • Format: JPG or PNG

  • Use: Appears on the welcome/onboarding screen

  • Note: Leave the left third empty (used for text and buttons)
    Great spot for a mood-setting scene.

6. Header Image (Slider)

  • Preferred Size: 2880 × 1080 px (24:9)

  • Alternate Size: 1920 × 1080 px (16:9)

  • Use: Featured banner on homepage

  • Note: No text or logos on the left third
    A bold, eye-catching first impression.

7. Square Icon (Optional)

  • Size: 981 × 981 px

  • Format: PNG with transparent corners

  • Use: Optional round/featured display variant
    Best for recognizable brand or channel images.

8. Single Widget Images (Optional)

  • Web: 985 × 323 px or 1970 × 646 px

  • Mobile: 442 × 200 px

  • Use: Custom promo blocks linking to content or pages
    Use for campaigns or featured sections.

9. iOS App (iPhone and iPad)

  • App Icon: 1024 × 1024 px (PNG)

  • Screenshots: At least 3 per device (JPG or PNG)

  • App Preview Video (optional): Up to 30 seconds

  • Descriptions:
    – Short: 80 characters
    – Full: Up to 4000 characters
    Clean, polished assets help you stand out in the App Store.

10. Android App (Phone and Tablet)

  • App Icon: 512 × 512 px (PNG)

  • Feature Graphic (optional): 1024 × 500 px

  • Screenshots: 2–8 per device, at least 1080 px wide

  • Promo Video (optional): YouTube link

  • Descriptions:
    – Short: 80 characters
    – Full: Up to 4000 characters
    Matching Google Play store quality ensures visibility.

11. Android TV and Fire TV

  • Splash Screen (static): 1920 × 1080 px (JPG or PNG, no transparency)

  • App Icon: 512 × 512 px (PNG)

  • Screenshots: Recommended: 1280 × 720 px

  • Promo Video (optional): YouTube or MP4, up to 30 seconds

  • Animated Splash (optional): Lottie JSON file
    Make your app feel polished right from launch.

12. Samsung Tizen and LG TV

  • Splash Image: Use appropriate DPI scale via config

  • Optional Video Splash: MP4 (SD to 4K), under 2 MB

  • App Icon: 512 × 512 px (PNG)

  • Screenshots: 1920 × 1080 px recommended

  • Promo Video (optional): 720 × 1080 px MP4
    Tailor your TV presence with simple visual elegance.

13. Animated Splash (Optional)

  • Format: JSON (Lottie)

  • Use: Lightweight animated startup screen

  • Platforms: Supported on Fire TV and mobile
    Adds delight to the app experience.

14. Promo / Teaser Video (Optional)

  • Length: Up to 30 seconds

  • Format: MP4 or YouTube

  • Use: Used for marketing and App Store/Play Store listings
    Keep it short, visual, and exciting.

Pro Tips

  • Keep image file sizes under 5 MB

  • Avoid placing text or logos in the left third of sliders or hero images

  • Use clear, consistent filenames (e.g. poster_myfilm.jpg, splash_firetv.png)

  • Lottie files should be clean, looping animations under 1 MB if possible

1. Poster (Cover Image)

  • Size: 1920 × 2560 px

  • Format: JPG or PNG

  • Use: Main vertical artwork used across web, mobile, and TV

  • Note: This is required for every title
    Ideal for showcasing key art or movie posters.

2. Widescreen Image

  • Size: 1920 × 1080 px

  • Format: JPG or PNG

  • Use: Used in carousels, mobile views, and feature sliders

  • Note: Also required
    Should feel cinematic, like a movie still or banner.

  • Size: 200 × 80 px

  • Format: SVG or PNG with transparent background

  • Use: Shown in header/navigation of your branded OTT platform
    Keep it clean and minimal.

4. Favicon

  • Size: 32 × 32 px

  • Format: SVG or PNG

  • Use: Shown in the browser tab of your platform
    Small but important for branding.

5. Hero Image (Onboarding)

  • Size: 1350 × 680 px

  • Format: JPG or PNG

  • Use: Appears on the welcome/onboarding screen

  • Note: Leave the left third empty (used for text and buttons)
    Great spot for a mood-setting scene.

6. Header Image (Slider)

  • Preferred Size: 2880 × 1080 px (24:9)

  • Alternate Size: 1920 × 1080 px (16:9)

  • Use: Featured banner on homepage

  • Note: No text or logos on the left third
    A bold, eye-catching first impression.

7. Square Icon (Optional)

  • Size: 981 × 981 px

  • Format: PNG with transparent corners

  • Use: Optional round/featured display variant
    Best for recognizable brand or channel images.

8. Single Widget Images (Optional)

  • Web: 985 × 323 px or 1970 × 646 px

  • Mobile: 442 × 200 px

  • Use: Custom promo blocks linking to content or pages
    Use for campaigns or featured sections.

9. iOS App (iPhone and iPad)

  • App Icon: 1024 × 1024 px (PNG)

  • Screenshots: At least 3 per device (JPG or PNG)

  • App Preview Video (optional): Up to 30 seconds

  • Descriptions:
    – Short: 80 characters
    – Full: Up to 4000 characters
    Clean, polished assets help you stand out in the App Store.

10. Android App (Phone and Tablet)

  • App Icon: 512 × 512 px (PNG)

  • Feature Graphic (optional): 1024 × 500 px

  • Screenshots: 2–8 per device, at least 1080 px wide

  • Promo Video (optional): YouTube link

  • Descriptions:
    – Short: 80 characters
    – Full: Up to 4000 characters
    Matching Google Play store quality ensures visibility.

11. Android TV and Fire TV

  • Splash Screen (static): 1920 × 1080 px (JPG or PNG, no transparency)

  • App Icon: 512 × 512 px (PNG)

  • Screenshots: Recommended: 1280 × 720 px

  • Promo Video (optional): YouTube or MP4, up to 30 seconds

  • Animated Splash (optional): Lottie JSON file
    Make your app feel polished right from launch.

12. Samsung Tizen and LG TV

  • Splash Image: Use appropriate DPI scale via config

  • Optional Video Splash: MP4 (SD to 4K), under 2 MB

  • App Icon: 512 × 512 px (PNG)

  • Screenshots: 1920 × 1080 px recommended

  • Promo Video (optional): 720 × 1080 px MP4
    Tailor your TV presence with simple visual elegance.

13. Animated Splash (Optional)

  • Format: JSON (Lottie)

  • Use: Lightweight animated startup screen

  • Platforms: Supported on Fire TV and mobile
    Adds delight to the app experience.

14. Promo / Teaser Video (Optional)

  • Length: Up to 30 seconds

  • Format: MP4 or YouTube

  • Use: Used for marketing and App Store/Play Store listings
    Keep it short, visual, and exciting.

Pro Tips

  • Keep image file sizes under 5 MB

  • Avoid placing text or logos in the left third of sliders or hero images

  • Use clear, consistent filenames (e.g. poster_myfilm.jpg, splash_firetv.png)

  • Lottie files should be clean, looping animations under 1 MB if possible

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Unlock Your Financial Potential with Automation

Create dynamic budgets with predictive insights and scenario planning to help you manage future cash flows.

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Unlock Your Financial Potential with Automation

Create dynamic budgets with predictive insights and scenario planning to help you manage future cash flows.

Background Line
Background Image

Unlock Your Financial Potential with Automation

Create dynamic budgets with predictive insights and scenario planning to help you manage future cash flows.